Hi! My name is Scott Noonan and I’m Tracey’s husband, Dani’s step father and the COO of Wicked Good Bake Shop. My background before joining WG was in technology. I was the CTO of a large digital marketing firm in Boston specializing in large scale web sites, e-commerce applications and data security. Tracey hired me away in January of 2014 and now my job consists of executing on Tracey’s vision. Having started several companies and having the privilege of working with the two people I love most in the world has given me a unique perspective on running a business. Besides working for WG, I’m a huge sports fan (Go Bruins!), love to spend time with our dogs Sophie and Schilling, enjoy playing the guitar (the blues are in my blood) and riding my Harley.
I hope my experiences will inspire others and help them to achieve the American Dream. I may not have all the answers, but I’m happy to share my experiences with anyone who’s willing to listen.