Welcome to the Frozen Tundra

Usually, I lack self-esteem but this week I surpassed my own expectations. Long story short: I’m one tough f*cking chick. Don’t let anyone tell you different.

Boston is actually living under snow right now. I’ve learned (and now so have you) that Gillette Stadium could have been filled with snow over 90 times from just the first three storms! Imagine the pressure Wicked Good is under! I’m constantly having to remind myself that my team can’t control the weather and neither can UPS. Everyone is trying their hardest to get everything where it needs to go on time (looking at you, Valentine’s Day). I get it, though – when you shell out some extra cash for a unique gift, you’ve got high expectations of us here at Wicked Good. So do I!

Since we’re still small (physically), our Massachusetts shipping location has to store all of the packs in a storage unit on top of a huge hill. The hill is on top of another hill on top of an old land fill. It’s up so high that you can see the Boston skyline which is 28 miles away. Also, the company that owns these multiples of hills didn’t plow after any of the storms. Imagine the drop in my stomach when I drove up in my beat up car to see mounds of snow with no way up to my storage unit.

I brought Nora with me (she’s our Brand Manager and my personal partner in crime). We looked at each in disbelief. You know when you laugh because you’re out of options and you’re totally screwed? Yeah, that was us. Laughing our asses off because we needed these packs desperately and we were up a creek without a paddle.

“Let’s go buy some shovels,” Nora breathed. I agreed and also suggested a Toboggan to help us carry everything down.

“Let’s go buy some shovels,” Nora breathed. I agreed and also suggested a Toboggan to help us carry everything down.

“Let’s go buy some shovels,” Nora breathed. I agreed and also suggested a Toboggan to help us carry everything down.

Let me paint a picture of what this day was like: W-I-N-D-Y. It was snowing, it was close to zero degrees and it was hella windy. We slogged with shovels and a freakin’ sled up this hill (about two football fields) with snow up to our thighs – our THIGHS!

So we get up this damn hill still holding onto the shovels and Toboggan. Our fingers had no choice but to hold on; they were frozen in that position. Now we’re faced with yet another football field of snow from the top of the hill to our actual storage unit. Forget the skyline; it’s a complete white out.

The shovels hit the snow and we’re going as fast as we can. The faster we go the more heat we can put into our bodies, but it wasn’t enough. We didn’t come to work prepared for this. Each of us had on two pairs of socks, winter boots, and leggings and jeans, but we were still cold. You know that feeling when weather just slaps you across the face? That’s how it was… for a whole hour.

The cold hurt so bad we came close to crying, but with the freezing temperatures that wasn’t physically possible. Nora and I finally make it to the unit and began digging out the door. One of us would smash the snow pile towards the ground, the other would shovel it away. Smash, shovel; smash, shovel; smash, shovel – BANG.

We hit the door. It was bittersweet because I then had to take my gloves off the open the combo lock. From there, we went into overtime mode. Grab the packs, put them on the sled, tie them up and lock back up. You’d think being the in the storage unit would be a nice break. Nope. Being so cold and then have feeling slowly come back is actually quite painful. Pretty sure I saw the first few years of my life flash before my eyes.

We trudge back towards the hill, opting for an icy pathway with less snow this time. Walking down the hill was still a challenge since we had to walk on our heels. Kind of hard when you have no feeling left in your feet. We made several trips this way to get all the boxes we needed.

Long story short – we made it. Any one receiving these packs would have no idea of the adventure behind them. And they shouldn’t know! Owning a business means silence is golden. Everything, from the general observer, should seem effortless and un-exciting. That’s how you showcase professionalism. You’ll know the effort that went in and that should be good enough for the confident business owner. Mistakes are loud, success is not.